Tourism ethics: rethinking the “customer first” mindset

Regenerative tourism: does the customer always come first? Rethinking tourism beyond easy consumption: For decades, the tourism industry was built on a powerful and convenient principle: “the customer is always right.” This logic turned travelers into omnipotent consumers, accustomed to immediacy, excess, and unlimited access. But in 2025 — with more than 1.4 billion international […]